Know your food & what you are consuming

At Virsa Pakistan, we believe that what reaches your table should be pure, safe, and honest. Unfortunately, in many cities today, food—especially essentials like wheat flour—is often mixed with harmful or substandard substances. For example, it is not uncommon for old bread to be ground into flour, compromising both health and nutrition. We want to change that.

That’s why we are introducing a “Field-to-Kitchen Tracking System”, a unique initiative that ensures complete transparency and trust between farmers and consumers.

1. Training Farmers
    
   • Farmers will be trained by Virsa Pakistan to follow organic and sustainable practices, avoiding harmful chemicals and artificial growth enhancers.
      
   • They will also be guided on documenting their farming process through short videos and photographs.
      

1. Capturing the Journey
    
   • From planting to crop growth, farm management, and harvesting, farmers will record each stage.
      
   • The packing and transportation process will also be documented until the produce reaches Virsa Pakistan’s distribution outlets in major cities.
      

1. QR Code Verification
    
   • Each product at Virsa Pakistan outlets will carry a unique QR code.
      
   • By simply scanning the QR code with a smartphone, customers can view videos, images, and details of the entire journey—from field to their kitchen.
      
   • These videos and photos can be hosted on secure online platforms such as YouTube or Virsa Pakistan’s own media hub, ensuring accessibility and transparency.
      

• Step 1: Farmer documents wheat growth, free from harmful chemicals.
   
• Step 2: Video of harvesting and careful storage.
   
• Step 3: Packing and delivery to Virsa Pakistan outlet.
   
• Step 4: Grinding process, ensuring pure and chemical-free flour.
   
• Step 5: QR Code on the flour bag shows the entire journey, reassuring customers that they are consuming authentic, pure, and safe wheat flour.
   

• Transparency: Customers know exactly what they are consuming.
   
• Trust: Farmers and consumers build a direct connection.
   
• Health: Promotes organic, chemical-free food.
   
• Innovation: A first-of-its-kind traceability system in Pakistan’s food sector.
   

At Virsa Pakistan, we aim to redefine how food is trusted, consumed, and valued. With this system, every meal becomes a story of honesty, health, and heritage.